Everyone in network marketing has a success ratio. This is the number of people you approach, the number of appointments that lead to, the number of presentations given, and finally, the number of new reps and customers.
For example, you might need to talk to 100 people to set up 40 appointments to give 30 presentations, to sign up 4 new people. Your ratio might be better than this example, it might be worse.
Everyone will have a different success ratio. It’s determined by your skills, attitude, presentation and quality of prospects you are approaching.
When you are just starting out in the business and you don’t have the required skills, your ratio won’t be overly impressive.
That being said, as you progress through the business and improve your skills, you can talk to fewer people and get the same results.
What’s most important is that you track your numbers and you know your success ratio. If you don’t track it, there’s no way for you to improve it. If you don’t track it, you won’t have any idea as to what your ratio is. In other words, you would be “winging” it.
Let me give you an example to show you how powerful this is. Let’s suppose you need to:
Approach 100 prospects to
Set up 40 appointments to
Give 20 presentations to
Sign up 2 new distributors
With these numbers, you know that if you approach 3-4 new prospects daily, each month you will sign up 2 new reps.
If you want to sign up 4 new reps per month, you know you need to talk to 6-7 prospects per day, to reach out to 200 prospects total.
Knowing your success ratio makes the business predictable. The business should be predictable.
Starting today, if you aren’t doing it already, I hope you will keep track of your success ratio. Be meticulous with your stats.
By doing so, you will discover your ratio and you will be able to identify where you can improve and also make your business predictable. Food for thought.